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Why design matters in 2021

Written by Jim Raptis

Oct 5, 2020

Why design matters in 2021

Design and aesthetics become an integral part of every business. Every aspect of a digital business is closely connected with a kind of design. Your user interface (UI), your social media posts, your expensive ads, or even your actual branding.

Why design is important

You have already experienced the impact of good design in your everyday life. How many times have you bought a product or a service due to its cool design? You're not the only one obviously!

It's a fact that people tend to trust more products with a beautiful visual appearance. Good design goes hand in hand with higher conversions and satisfied customers.

How to make your business stand out

Branding is a really important aspect of your business. It's not a metric but can easily make your business stand out among your competitors!

Yet many companies don't pay the necessary respect to their visual identity. The result can be disastrous when new customers have numerous alternative options and aren't active engaged with your product!

A simple extension of branding comes into your everyday graphics. Social media posts, ads, and presentations should highlight your branding and raise your brand awareness!

Make your graphics pop

The easiest way to leverage design and move your business forward is to create engaging branding. In-house design teams or external digital agencies can help you build a meaningful brand identity.

Create the branding guidelines and form your unique branding. Then, you have to leverage these guidelines and hook them up into your everyday graphics.

That's exactly where MagicPattern comes into use. Utilize these brand guidelines and create graphics in bulk. Then, use these unique graphics and patterns to make your design materials beautiful with a few clicks. That easy!

Conclusion

Investing in design may not have an instant return but has cumulative benefits. In the long term, your customer satisfaction will increase and they will build a stronger connection with your own brand. Design indirectly helps you optimize the conversion funnel.

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